As a new spinoff from a formerly well-known brand, Alight needed to make a big awareness push as their brand started to make debuts globally-specifically at industry conferences in Chicago, Las Vegas, and Barcelona. Alight’s new brand promise, “Reimagining the way people and organizations thrive,” was key to our concept, which took gaming to a new space: the mind. Using an EEG headset to allow players to run and jump over obstacles using only their minds, we created a memorable booth experience.

Role: Art Director—Gameplay design, Play testing

Winner: ANA B2 Award | Innovation | 2018