Alight, a provider of human capital and business solutions, was looking to update their brand to match their new go-to-market strategy. A new sophisticated approach was required in order to speak to c-suite and end-users while creating a unified experience across their many touch points. With a focus on representing the lives of the diverse people their solutions support, a unique and flexible illustration style, and a bold color scheme that would stand out against their competitors, Alight was ready to move forward with their new brand promise: Next level transformation.

Role: Sr. Art Director—Lead, Concepts and Design