Plume is a company looking to revolutionize the way WiFi works. They needed a set of videos to help explain their complex set of features and support across their hardware and SaaS ecosystems to end users and prospective B2B customers. A clear and colorful illustration style supported the messaging while custom animated elements known as “gauze” brought the brand to life. Interactive moments within Plume’s apps and dashboards were brought to life in this animated world.

Role: Sr. Art Director—Storyboards